Posts Tagged ‘BadPitchBlog’

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Back to PR basics

April 12, 2009

As I flip through the pages of my daily planner and stare at the bulleted list of quickly approaching due dates, I cannot help but feel slightly overwhelmed.  I’m glad only four weeks of class and a week of finals are left in this semester, but the list of essays, group projects and tests coming up is daunting.

When that overwhelming feeling keeps me up at night, I know it’s time to get back to the basics.  It’s stressful times like these that remind me to find beauty in the simple things in life.  It’s important to never lose sight of who you are, where you’ve been and where you’re going.

Now that I’ve had my sentimental moment: Isn’t PR the same way?  As I read tweets on Twitter, browse my Google Reader and open my PRSA/PRSSA e-newsletters, I am surrounded by a vast range of information on how social media is revolutionizing PR.

Don’t get me wrong: I enjoy social media and can’t wait to apply the skills I’m learning to my future career.  But I also think PR professionals can get so caught up in tweets and blogging that we lose sight of why we’re tweeting and blogging in the first place.

So here’s a few quick links to bring you back to the “basics” of public relations:

  • Public relations takes time.

BadPitchBlog wrote a great post on why PR doesn’t happen overnight.  I know the best personal and professional relationships in my life developed over a length of time, and relationships in PR are similar.  Patience is a virtue, and it will pay off in PR.  Reporters will take you more seriously when you’ve delivered good stories to them time and time again.  Take the time to establish relationships with your audience, and they will bloom into something beautiful in time.

  • Personality counts.

BadPitchBlog seems to be my blog of the week.  Savvy & Energetic: Keys to Real PR reminded me that skills are incredibly important, but your attitude as a PR professional will also affect your career.  As The Strategist Online says: You are a brand worth building.  And according to the New York Times, branding yourself in the workplace can also increase job security.

You can also set yourself apart from your peers through professional development opportunities.  PRSA will host a free webinar, “Proving and Improving PR’s Value and ROI: Why So Many People Get it Wrong and How You Can Get it Right” 3 to 4 p.m. EDT Tuesday, May 5.

  • Social media is a tool.

Student and blogger Paul Matson said in a tweet:

LinkedIn is my Rolodex. Facebook is my scrapbook. Twitter is my idea generator/networking source.

ToolbeltIt’s important for PR students and professionals to view social media as a resource.  Although it’s revoluntionizing public relations, it’s just one of the many tools we carry in our belt.

What do you consider to be some of the “basics” of public relations?  If you are a PR professional, what simple practices do you follow to stay on track?

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